How to Improve B2B Sales and Marketing Alignment

Posted by Dave Karr on Nov 2, 2020 3:47:26 PM
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Topics: Sales enablement, b2b marketing, martech, b2b sales, sales and marketing

Demystifying Sales Enablement Tools for Life Sciences

Posted by Dave Karr on Oct 30, 2020 4:03:49 PM

Sales reps in the biotech and life sciences industry face new challenges to engage their customers in meaningful sales conversations. To help sales reps navigate the new digital landscape of sales, companies often implement more training to try and keep up with the pace of digitalization. However, with the rapid pace of change and technology, it’s simply not enough to implement more training requirements.

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Topics: Sales enablement, sales technology, biotech, sales and marketing, life sciences

Post-COVID Life Science Marketing Trends

Posted by Dave Karr on Oct 30, 2020 10:47:48 AM

With many life sciences companies facing an excess of challenges in the post-COVID world, organizations are looking for solutions to fight their way back into the game. For the biotech and life science industry, this means paying attention to the latest marketing trends to remain relevant to clients.

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Topics: Sales enablement, b2b marketing, content management, Covid 19, biotech, sales and marketing, life sciences

The Future of Sales for Life Sciences

Posted by Dave Karr on Oct 26, 2020 10:56:37 AM

Did you know the top 20% of sales representatives bring in over half of a company's profit? To maintain a sales team's peak, leading companies in biotech and life sciences are leveraging digital tools to help ensure that reps are performing at their peak.

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Topics: sales technology, b2b sales, biotech, sales and marketing, life sciences

How Digitalization is Transforming Life Science Sales and Marketing

Posted by Dave Karr on Sep 21, 2020 5:50:00 PM

Less than half of existing companies are prepared for digital disruption, despite the majority acknowledging its likelihood. The life science industry is no exception. 

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Topics: Sales enablement, sales technology, biotech, sales and marketing, digitalization

Why Biotech Companies Need a Sales Enablement Solution

Posted by Dave Karr on Aug 13, 2020 12:02:13 PM

Did you know that while the average close rate across industries is around 19%, when it comes to biotech this number stands at 15%?

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Topics: Sales enablement, biotech

The Importance of Sales Training for B2B

Posted by Lindsay Toomey on Aug 10, 2020 10:03:17 PM

The sales team plays a vital role in the success of a company as a whole. In addition to the part they play in increasing revenue, they are the link between your product or service and your customer’s needs. It’s because of that link that training your sales team well is of the utmost importance.

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Topics: Sales enablement, sales training

Why Your SaaS Company Needs Sales Enablement

Posted by Lindsay Toomey on Jul 21, 2020 11:07:05 AM

As a SaaS company ourselves, we understand what it takes to make the sale and close the deal. Sometimes you only get one kick at the can and you have to make the absolute most of the opportunity.

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Topics: Sales enablement, b2b marketing, saas

Why You Need a B2B Video Marketing Strategy

Posted by Lindsay Toomey on Jul 2, 2020 10:27:15 AM
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Topics: b2b marketing, Video Marketing, Content Marketing

5 Lead Generation Tips for Industrial Manufacturing

Posted by Dave Karr on Jun 18, 2020 11:30:51 AM

 

Industrial manufacturing needs a change. The industry is constantly under pressure to improve plant productivity, meet evolving customer demands, and stay competitive in an innovative environment.

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Topics: Sales enablement, industrial marketing, sales technology, industrial sales