Dave Karr

Recent Posts

How the B2B Buyer Journey has Changed

Posted by Dave Karr on Aug 31, 2021 1:51:14 PM
What is the B2B buyer journey?

The simplest definition of the buyer journey is the path that a buyer takes before deciding to make a purchase. What makes the B2B buying journey so unique is that there usually isnโ€™t one sole decision-maker and the process is much longer.

It often includes multiple stakeholders that all have a say in the purchase decision. Having so many cooks in the kitchen so to speak, can make the buying process long, difficult, and wearisome.

But have no fear! In this article we're going to outline ways to stand out from your competition by helping your buyers along their way.

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Topics: Sales enablement, b2b marketing, martech, b2b sales, Content Marketing, sales and marketing

The B2B Sales Enablement Checklist

Posted by Dave Karr on Feb 3, 2021 9:41:54 PM

In this article, we'll outline the most important checklist items to get your sales enablement strategy defined and moving.

Every organization will have its own unique needs, but this list is meant to capture the core elements that you'll want to consider when getting started.

If you want to skip the read and get right down to work, you can download our full checklist eBook below.๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡

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Topics: Sales enablement, industrial sales, b2b sales, sales and marketing

How to Improve B2B Sales and Marketing Alignment

Posted by Dave Karr on Nov 2, 2020 3:47:26 PM
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Topics: Sales enablement, b2b marketing, martech, b2b sales, sales and marketing

Demystifying Sales Enablement Tools for Life Sciences

Posted by Dave Karr on Oct 30, 2020 4:03:49 PM

Sales reps in the biotech and life sciences industry face new challenges to engage their customers in meaningful sales conversations. To help sales reps navigate the new digital landscape of sales, companies often implement more training to try and keep up with the pace of digitalization. However, with the rapid pace of change and technology, itโ€™s simply not enough to implement more training requirements.

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Topics: Sales enablement, sales technology, biotech, sales and marketing, life sciences

Post-COVID Life Science Marketing Trends

Posted by Dave Karr on Oct 30, 2020 10:47:48 AM

With many life sciences companies facing an excess of challenges in the post-COVID world, organizations are looking for solutions to fight their way back into the game. For the biotech and life science industry, this means paying attention to the latest marketing trends to remain relevant to clients.

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Topics: Sales enablement, b2b marketing, content management, Covid 19, biotech, sales and marketing, life sciences

The Future of Sales for Life Sciences

Posted by Dave Karr on Oct 26, 2020 10:56:37 AM

Did you know the top 20% of sales representatives bring in over half of a company's profit? To maintain a sales team's peak, leading companies in biotech and life sciences are leveraging digital tools to help ensure that reps are performing at their peak.

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Topics: sales technology, b2b sales, biotech, sales and marketing, life sciences

How Digitalization is Transforming Life Science Sales and Marketing

Posted by Dave Karr on Sep 21, 2020 5:50:00 PM

Less than half of existing companies are prepared for digital disruption, despite the majority acknowledging its likelihood. The life science industry is no exception. 

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Topics: Sales enablement, sales technology, biotech, sales and marketing, digitalization

Why Biotech Companies Need a Sales Enablement Solution

Posted by Dave Karr on Aug 13, 2020 12:02:13 PM

Did you know that while the average close rate across industries is around 19%, when it comes to biotech this number stands at 15%?

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Topics: Sales enablement, biotech

5 Lead Generation Tips for Industrial Automation

Posted by Dave Karr on Jun 18, 2020 11:30:51 AM

The industrial automation sales process needs a change. The industry is constantly under pressure to improve plant productivity, meet evolving customer demands, and stay competitive in an innovative environment.

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Topics: Sales enablement, industrial marketing, sales technology, industrial sales

Why B2B Sales Reps Should be Using Social Media During COVID-19

Posted by Dave Karr on Apr 30, 2020 1:44:00 PM
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Topics: b2b marketing, Covid 19, corona virus, b2b sales