Sales reps in the biotech and life sciences industry face new challenges to engage their customers in meaningful sales conversations. To help sales reps navigate the new digital landscape of sales, companies often implement more training to try and keep up with the pace of digitalization. However, with the rapid pace of change and technology, it’s simply not enough to implement more training requirements.
With many life sciences companies facing an excess of challenges in the post-COVID world, organizations are looking for solutions to fight their way back into the game. For the biotech and life science industry, this means paying attention to the latest marketing trends to remain relevant to clients.
Did you know the top 20% of sales representatives bring in over half of a company's profit? To maintain a sales team's peak, leading companies in biotech and life sciences are leveraging digital tools to help ensure that reps are performing at their peak.
Less than half of existing companies are prepared for digital disruption, despite the majority acknowledging its likelihood. The life science industry is no exception.
Did you know that while the average close rate across industries is around 19%, when it comes to biotech this number stands at 15%?
The industrial automation sales process needs a change. The industry is constantly under pressure to improve plant productivity, meet evolving customer demands, and stay competitive in an innovative environment.
We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.
The industrial B2B world is evolving rapidly. Current market dynamics are leading to increased merger and acquisition activity with large corporations. A recent report from Thomson Reuters indicated that global manufacturing M&A totaled over $92 billion in 2019. With organizations looking for opportunities to scale in saturated markets, coupled with the number of legacy industrial businesses that cannot keep up with changing dynamics, the opportunities for mergers and acquisitions are plentiful.