What impact is data making on B2B? In the age of digitalization, businesses are increasingly using data to generate insights that help them grow their business.

Sales enablement platforms can generate a wealth of data for sales and marketing managers to leverage.

The COVID-19 pandemic forcibly shoved B2B selling into the deep end. Many companies had to quickly learn how to swim in new waters and those that adapted have quickly become the new industry leaders.

I don’t think we need much more of an introduction for what we’re talking about today than the article title, so let’s just jump right in. What do you think?

The landscape of MarTech systems continues to grow exponentially. With over 7,000 systems now available to marketers, where do you even begin to determine where to start in your business?

If you are looking for that first major investment into MarTech, there is no better place to start than selecting the proper marketing automation system. It will act as the basis for all of your other MarTech and will be the connecting link to your CRM.

In this article, we’ll breakdown what marketing automation is, why it’s valuable, and how to implement it.

I’m just going to put this out there – and it won’t be the last time in this blog that I do – SharePoint is not the same as sales enablement. SharePoint is great at what it does, but it has limitations that affect the productivity and effectiveness of the marketing and sales teams

Wondering what sales enablement is? Consider this article the Cliff’s Notes version. Together, we’ll go through the details of what makes it work, how develop a strategy, and how it can help your business win more deals.

A full sales pipeline is the best kind of pipeline. And in a perfect world, it’s full of high-quality leads from your ideal customers.

As the saying goes, variety is the spice of life. That’s way it’s important to equip your sales team with an arsenal of techniques to use as they approach their prospects and drive product and brand interest.

It goes without saying that revenue is directly related to sales made and deals closed. But what if there was more you could do? With the right tools, resources and support the opportunity for growth increases exponentially.

Back in the spring we created a list of Zoom backgrounds for remote sales calls. Little did we know that we’d be creating a new list nine months later...

This holiday season, consider adding a little fun to your Zoom sales calls with these virtual backgrounds.

The sales team plays a vital role in the success of a company as a whole. In addition to the part they play in increasing revenue, they are the link between your product or service and your customer’s needs. It’s because of that link that training your sales team well is of the utmost importance.