How the B2B Buyer Journey has Changed

Posted by Dave Karr on Aug 31, 2021 1:51:14 PM
What is the B2B buyer journey?

The simplest definition of the buyer journey is the path that a buyer takes before deciding to make a purchase. What makes the B2B buying journey so unique is that there usually isn’t one sole decision-maker and the process is much longer.

It often includes multiple stakeholders that all have a say in the purchase decision. Having so many cooks in the kitchen so to speak, can make the buying process long, difficult, and wearisome.

But have no fear! In this article we're going to outline ways to stand out from your competition by helping your buyers along their way.

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Topics: Sales enablement, b2b marketing, martech, b2b sales, Content Marketing, sales and marketing

How to Get Started With Sales Enablement

Posted by Lindsay Toomey on Aug 4, 2021 5:19:16 PM

Sales enablement is an important piece of any company’s sales technology stack and getting started can look like a daunting task.

So why take the plunge? Results. Companies that have implemented a sales enablement strategy outperform their competitors by up to 20%.

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Topics: Sales enablement, b2b marketing, sales technology, b2b sales, sales and marketing

The Importance of Marketing Automation

Posted by Lindsay Toomey on May 3, 2021 2:59:28 PM

The landscape of MarTech systems continues to grow exponentially. With over 7,000 systems now available to marketers, where do you even begin to determine where to start in your business?

If you are looking for that first major investment into MarTech, there is no better place to start than selecting the proper marketing automation system. It will act as the basis for all of your other MarTech and will be the connecting link to your CRM.

In this article, we’ll breakdown what marketing automation is, why it’s valuable, and how to implement it.

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Topics: b2b marketing, martech, sales and marketing

SharePoint vs. Sales Enablement Tools

Posted by Lindsay Toomey on Apr 21, 2021 2:41:09 PM

I’m just going to put this out there – and it won’t be the last time in this blog that I do – SharePoint is not the same as sales enablement. SharePoint is great at what it does, but it has limitations that affect the productivity and effectiveness of the marketing and sales teams

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Topics: Sales enablement, b2b marketing, content management, Content Marketing, sales and marketing

A Simplified Guide to Sales Enablement

Posted by Lindsay Toomey on Apr 8, 2021 5:32:28 PM

Wondering what sales enablement is? Consider this article the Cliff’s Notes version. Together, we’ll go through the details of what makes it work, how develop a strategy, and how it can help your business win more deals.

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Topics: Sales enablement, b2b marketing, b2b sales

How to Improve B2B Sales and Marketing Alignment

Posted by Dave Karr on Nov 2, 2020 3:47:26 PM
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Topics: Sales enablement, b2b marketing, martech, b2b sales, sales and marketing

Post-COVID Life Science Marketing Trends

Posted by Dave Karr on Oct 30, 2020 10:47:48 AM

With many life sciences companies facing an excess of challenges in the post-COVID world, organizations are looking for solutions to fight their way back into the game. For the biotech and life science industry, this means paying attention to the latest marketing trends to remain relevant to clients.

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Topics: Sales enablement, b2b marketing, content management, Covid 19, biotech, sales and marketing, life sciences

Why Your SaaS Company Needs Sales Enablement

Posted by Lindsay Toomey on Jul 21, 2020 11:07:05 AM

As a SaaS company ourselves, we understand what it takes to make the sale and close the deal. Sometimes you only get one kick at the can and you have to make the absolute most of the opportunity.

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Topics: Sales enablement, b2b marketing, saas

Why You Need a B2B Video Marketing Strategy

Posted by Lindsay Toomey on Jul 2, 2020 10:27:15 AM
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Topics: b2b marketing, Video Marketing, Content Marketing

Why B2B Sales Reps Should be Using Social Media During COVID-19

Posted by Dave Karr on Apr 30, 2020 1:44:00 PM
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Topics: b2b marketing, Covid 19, corona virus, b2b sales