As a SaaS company ourselves, we understand what it takes to make the sale and close the deal. Sometimes you only get one kick at the can and you have to make the absolute most of the opportunity.
We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.
The industrial B2B world is evolving rapidly. Current market dynamics are leading to increased merger and acquisition activity with large corporations. A recent report from Thomson Reuters indicated that global manufacturing M&A totaled over $92 billion in 2019. With organizations looking for opportunities to scale in saturated markets, coupled with the number of legacy industrial businesses that cannot keep up with changing dynamics, the opportunities for mergers and acquisitions are plentiful.
A Beginner’s Guide to Sales Enablement
Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?
For B2B industrial businesses, CRM systems are no longer a “nice to have” option. They are now the centerpiece for effectively executing a winning digital sales and marketing strategy. However, with industrial businesses historically being laggards on digitalization, CRM implementations many times end up with low utilization rates, frustrated sales teams, and relatively poor ROI. In this whitepaper, we will focus on 5 key concepts you can apply to get more value from your CRM platform and improve the ROI from your implementation.
The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.