Effective customer engagement is pivotal to success in B2B sales. Because of this, digital sales playbooks are increasingly being used by top performing organizations to ensure their sales outreach and engagement is at its best.

What is the B2B buyer journey?

The simplest definition of the buyer journey is the path that a buyer takes before deciding to make a purchase. What makes the B2B buying journey so unique is that there usually isn’t one sole decision-maker and the process is much longer.

It often includes multiple stakeholders that all have a say in the purchase decision. Having so many cooks in the kitchen so to speak, can make the buying process long, difficult, and wearisome.

But have no fear! In this article we're going to outline ways to stand out from your competition by helping your buyers along their way.

Sales enablement is an important piece of any company’s sales technology stack and getting started can look like a daunting task.

So why take the plunge? Results. Companies that have implemented a sales enablement strategy outperform their competitors by up to 20%.

What impact is data making on B2B? In the age of digitalization, businesses are increasingly using data to generate insights that help them grow their business.

Sales enablement platforms can generate a wealth of data for sales and marketing managers to leverage.

The COVID-19 pandemic forcibly shoved B2B selling into the deep end. Many companies had to quickly learn how to swim in new waters and those that adapted have quickly become the new industry leaders.

I don’t think we need much more of an introduction for what we’re talking about today than the article title, so let’s just jump right in. What do you think?

Wondering what sales enablement is? Consider this article the Cliff’s Notes version. Together, we’ll go through the details of what makes it work, how develop a strategy, and how it can help your business win more deals.

A full sales pipeline is the best kind of pipeline. And in a perfect world, it’s full of high-quality leads from your ideal customers.

As the saying goes, variety is the spice of life. That’s way it’s important to equip your sales team with an arsenal of techniques to use as they approach their prospects and drive product and brand interest.

It goes without saying that revenue is directly related to sales made and deals closed. But what if there was more you could do? With the right tools, resources and support the opportunity for growth increases exponentially.