A Beginner’s Guide to Sales Enablement
Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?
The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.
According to a 2018 Salesforce study, 80% of business buyers and consumers find the experience a firm delivers is as vital as its products and services.