With many life sciences companies facing an excess of challenges in the post-COVID world, organizations are looking for solutions to fight their way back into the game. For the biotech and life science industry, this means paying attention to the latest marketing trends to remain relevant to clients.
The Coronavirus impact to B2B organizations is still changing and evolving daily. In the middle of the confusion, governments and big businesses around the globe are seeking to alleviate the hardships some businesses are facing as a result of the COVID-19 pandemic.
COVID-19 has us distancing ourselves from our families, friends, colleagues, and customers. Instead of making time to visit them in person, we’re relying more and more on video conferencing keep in touch. There are many platforms to choose from. There’s FaceTime, Microsoft Teams, Skype, and Slack. But the one that has taken the world by storm, is Zoom.
For B2B companies, COVID 19 has forced individuals to completely rethink the way they work and sell. Sales teams are now finding themselves trying to manage pipeline, make sales calls, close deals, and manage sales management processes from their home office. On top of that, many of these individuals may have limited experience working from home.