How to Eliminate Lost Knowledge and Deteriorating Data

Posted by Dave Karr on Apr 19, 2022 11:32:02 PM

Data and knowledge loss are one of the most significant challenges for any large B2B company. If you are reading this you probably already know the pain and misery that these issues can cause. Although modern companies continue to become more digitally connected, they are constantly bleeding knowledge as their teams turnover and data continues to get “dirtier” as CRM systems and other databases grow.

Read More

Topics: content management, data analytics, sales playbooks

The Power of Data and Sales Enablement

Posted by Lindsay Toomey on Jul 15, 2021 2:31:21 PM

What impact is data making on B2B? In the age of digitalization, businesses are increasingly using data to generate insights that help them grow their business.

Sales enablement platforms can generate a wealth of data for sales and marketing managers to leverage.

Read More

Topics: Sales enablement, data analytics, b2b sales, sales and marketing

How to Unlock Marketing Analytics Across Your Sales Funnel

Posted by Dave Karr on Apr 23, 2020 2:45:39 PM

We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.

Read More

Topics: Sales enablement, b2b marketing, martech, data analytics