Topics: Sales enablement, b2b marketing, martech, b2b sales, sales and marketing
How to Unlock Marketing Analytics Across Your Sales Funnel
We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.
Topics: Sales enablement, b2b marketing, martech, data analytics
Topics: Sales enablement, b2b marketing, martech, content management, industrial sales
A Beginner’s Guide to Sales Enablement
Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?
Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management, industrial sales
Why Your Industrial Business Needs a Sales Enablement Tool
Topics: Sales enablement, sales technology, martech, content management, industrial sales
Articulating Value Throughout the Aerospace Sales Cycle
Topics: Sales enablement, b2b marketing, sales technology, martech, industrial sales, aerospace, denfense
For industrial B2B businesses, CRM systems are no longer a “nice to have” option. They are now the centerpiece for effectively executing a winning digital sales and marketing strategy. However, with industrial businesses historically being laggards on digitalization, CRM implementations many times end up with low utilization rates, frustrated sales teams, and relatively poor ROI. In this article, we will focus on 5 key concepts you can apply to get more value from your CRM platform and improve the ROI from your implementation.

Topics: Sales enablement, industrial marketing, b2b marketing, martech, industrial sales
Part 3: The Future of Sales & Marketing for IoT and Industry 4.0
The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.
Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management, industrial sales, iot, industry 4.0
Part 2: The Future of Sales & Marketing for IoT and Industry 4.0
The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.
Topics: industrial marketing, b2b marketing, sales technology, martech, industrial sales, iot, industry 4.0
The Future of Sales & Marketing for IoT and Industry 4.0 Solutions
The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.
Topics: industrial marketing, b2b marketing, sales technology, martech, industrial sales, iot, industry 4.0