We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.

A Beginner’s Guide to Sales Enablement

Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?

For B2B industrial businesses, CRM systems are no longer a “nice to have” option. They are now the centerpiece for effectively executing a winning digital sales and marketing strategy. However, with industrial businesses historically being laggards on digitalization, CRM implementations many times end up with low utilization rates, frustrated sales teams, and relatively poor ROI. In this whitepaper, we will focus on 5 key concepts you can apply to get more value from your CRM platform and improve the ROI from your implementation.

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

According to a 2018 Salesforce study, 80% of business buyers and consumers find the experience a firm delivers is as vital as its products and services.