How the B2B Buyer Journey has Changed

Posted by Dave Karr on Aug 31, 2021 1:51:14 PM
What is the B2B buyer journey?

The simplest definition of the buyer journey is the path that a buyer takes before deciding to make a purchase. What makes the B2B buying journey so unique is that there usually isn’t one sole decision-maker and the process is much longer.

It often includes multiple stakeholders that all have a say in the purchase decision. Having so many cooks in the kitchen so to speak, can make the buying process long, difficult, and wearisome.

But have no fear! In this article we're going to outline ways to stand out from your competition by helping your buyers along their way.

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Topics: Sales enablement, b2b marketing, martech, b2b sales, Content Marketing, sales and marketing

The Top B2B Sales Trends for 2021

Posted by Lindsay Toomey on Jun 23, 2021 6:00:16 PM

The COVID-19 pandemic forcibly shoved B2B selling into the deep end. Many companies had to quickly learn how to swim in new waters and those that adapted have quickly become the new industry leaders.

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Topics: Sales enablement, sales technology, martech, b2b sales

The Importance of Marketing Automation

Posted by Lindsay Toomey on May 3, 2021 2:59:28 PM

The landscape of MarTech systems continues to grow exponentially. With over 7,000 systems now available to marketers, where do you even begin to determine where to start in your business?

If you are looking for that first major investment into MarTech, there is no better place to start than selecting the proper marketing automation system. It will act as the basis for all of your other MarTech and will be the connecting link to your CRM.

In this article, we’ll breakdown what marketing automation is, why it’s valuable, and how to implement it.

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Topics: b2b marketing, martech, sales and marketing

How to Improve B2B Sales and Marketing Alignment

Posted by Dave Karr on Nov 2, 2020 3:47:26 PM
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Topics: Sales enablement, b2b marketing, martech, b2b sales, sales and marketing

How to Unlock Marketing Analytics Across Your Sales Funnel

Posted by Dave Karr on Apr 23, 2020 2:45:39 PM

We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.

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Topics: Sales enablement, b2b marketing, martech, data analytics

Why B2B Marketers Need Sales Enablement

Posted by Dave Karr on Mar 23, 2020 3:32:12 PM
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Topics: Sales enablement, b2b marketing, martech, content management, industrial sales

What is Sales Enablement - A Beginner's Guide

Posted by Dave Karr on Mar 20, 2020 3:49:04 PM

 

A Beginner’s Guide to Sales Enablement

Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?

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Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management, industrial sales

Why Your Industrial Business Needs a Sales Enablement Tool

Posted by Dave Karr on Mar 16, 2020 4:53:25 PM

 

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Topics: Sales enablement, sales technology, martech, content management, industrial sales

Articulating Value Throughout the Aerospace Sales Cycle

Posted by Paul Ryce on Feb 13, 2020 4:56:28 PM

 

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Topics: Sales enablement, b2b marketing, sales technology, martech, industrial sales, aerospace, denfense

5 Ways to Get More Value from CRM

Posted by Dave Karr on Feb 4, 2020 5:30:00 AM

For industrial B2B businesses, CRM systems are no longer a “nice to have” option. They are now the centerpiece for effectively executing a winning digital sales and marketing strategy. However, with industrial businesses historically being laggards on digitalization, CRM implementations many times end up with low utilization rates, frustrated sales teams, and relatively poor ROI. In this article, we will focus on 5 key concepts you can apply to get more value from your CRM platform and improve the ROI from your implementation.

Getting more Value from CRM
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Topics: Sales enablement, industrial marketing, b2b marketing, martech, industrial sales