Sales reps in the biotech and life sciences industry face new challenges to engage their customers in meaningful sales conversations. To help sales reps navigate the new digital landscape of sales, companies often implement more training to try and keep up with the pace of digitalization. However, with the rapid pace of change and technology, it’s simply not enough to implement more training requirements.

With many life sciences companies facing an excess of challenges in the post-COVID world, organizations are looking for solutions to fight their way back into the game. For the biotech and life science industry, this means paying attention to the latest marketing trends to remain relevant to clients.

Less than half of existing companies are prepared for digital disruption, despite the majority acknowledging its likelihood. The life science industry is no exception. 

Did you know that while the average close rate across industries is around 19%, when it comes to biotech this number stands at 15%?

The sales team plays a vital role in the success of a company as a whole. In addition to the part they play in increasing revenue, they are the link between your product or service and your customer’s needs. It’s because of that link that training your sales team well is of the utmost importance.

As a SaaS company ourselves, we understand what it takes to make the sale and close the deal. Sometimes you only get one kick at the can and you have to make the absolute most of the opportunity.

The industrial automation sales process needs a change. The industry is constantly under pressure to improve plant productivity, meet evolving customer demands, and stay competitive in an innovative environment.

We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.

COVID-19 has us distancing ourselves from our families, friends, colleagues, and customers. Instead of making time to visit them in person, we’re relying more and more on video conferencing keep in touch. There are many platforms to choose from. There’s FaceTime, Microsoft Teams, Skype, and Slack. But the one that has taken the world by storm, is Zoom.