Sales reps in the biotech and life sciences industry face new challenges to engage their customers in meaningful sales conversations. To help sales reps navigate the new digital landscape of sales, companies often implement more training to try and keep up with the pace of digitalization. However, with the rapid pace of change and technology, it’s simply not enough to implement more training requirements.
Demystifying Sales Enablement Tools for Life Sciences
Topics: Sales enablement, sales technology, biotech, sales and marketing, life sciences
Did you know the top 20% of sales representatives bring in over half of a company's profit? To maintain a sales team's peak, leading companies in biotech and life sciences are leveraging digital tools to help ensure that reps are performing at their peak.
Topics: sales technology, b2b sales, biotech, sales and marketing, life sciences
How Digitalization is Transforming Life Science Sales and Marketing
Less than half of existing companies are prepared for digital disruption, despite the majority acknowledging its likelihood. The life science industry is no exception.
Topics: Sales enablement, sales technology, biotech, sales and marketing, digitalization
The industrial automation sales process needs a change. The industry is constantly under pressure to improve plant productivity, meet evolving customer demands, and stay competitive in an innovative environment.
Topics: Sales enablement, industrial marketing, sales technology, industrial sales
Mergers and Acquisitions: How Sales Enablement Can Support Results
The industrial B2B world is evolving rapidly. Current market dynamics are leading to increased merger and acquisition activity with large corporations. A recent report from Thomson Reuters indicated that global manufacturing M&A totaled over $92 billion in 2019. With organizations looking for opportunities to scale in saturated markets, coupled with the number of legacy industrial businesses that cannot keep up with changing dynamics, the opportunities for mergers and acquisitions are plentiful.
Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, mergers, acquisitions
For B2B companies, COVID 19 has forced individuals to completely rethink the way they work and sell. Sales teams are now finding themselves trying to manage pipeline, make sales calls, close deals, and manage sales management processes from their home office. On top of that, many of these individuals may have limited experience working from home.
Topics: Sales enablement, sales technology, work from home, Covid 19, productivity, corona virus
A Beginner’s Guide to Sales Enablement
Sales enablement is a powerful concept that helps drive sales success. However, many industrial B2B businesses that are trying to understand the concept are left wondering - "what is sales enablement"?
Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management, industrial sales
Why Your Industrial Business Needs a Sales Enablement Tool
Topics: Sales enablement, sales technology, martech, content management, industrial sales
Articulating Value Throughout the Aerospace Sales Cycle
Topics: Sales enablement, b2b marketing, sales technology, martech, industrial sales, aerospace, denfense
Part 3: The Future of Sales & Marketing for IoT and Industry 4.0
The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.
Topics: Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management, industrial sales, iot, industry 4.0