Part 2: The Future of Sales & Marketing for IoT and Industry 4.0

Posted by Dave Karr on Jan 24, 2020 8:43:11 AM

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

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Topics: industrial marketing, b2b marketing, sales technology, martech, industrial sales, iot, industry 4.0

The Future of Sales & Marketing for IoT and Industry 4.0 Solutions

Posted by Dave Karr on Jan 24, 2020 8:33:02 AM

The rapid expansion of IoT and Industry 4.0 Solutions has created exciting opportunities for B2B companies to develop nontraditional business models that address new and previously untouched markets. Although this paradigm shift presents many great opportunities for growth, sales and marketing leaders are experiencing significant challenges in implementing strategies to effectively drive the sale of IoT-based solutions.

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Topics: industrial marketing, b2b marketing, sales technology, martech, industrial sales, iot, industry 4.0

Marketing for Manufacturing: Benefits of Sales Enablement Solutions

Posted by Dave Karr on Jan 23, 2020 2:58:06 PM

According to a 2018 Salesforce study, 80% of business buyers and consumers find the experience a firm delivers is as vital as its products and services. 

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Topics: Insider, Sales enablement, industrial marketing, b2b marketing, sales technology, martech, content management