Did you know that while the average close rate across industries is around 19%, when it comes to biotech this number stands at 15%?

The sales team plays a vital role in the success of a company as a whole. In addition to the part they play in increasing revenue, they are the link between your product or service and your customer’s needs. It’s because of that link that training your sales team well is of the utmost importance.

As a SaaS company ourselves, we understand what it takes to make the sale and close the deal. Sometimes you only get one kick at the can and you have to make the absolute most of the opportunity.

The industrial automation sales process needs a change. The industry is constantly under pressure to improve plant productivity, meet evolving customer demands, and stay competitive in an innovative environment.

We’ve been told time and time again that marketing data analytics are essential for effective content marketing. While most acknowledge its importance, many are still struggling to make effective use of their data.

The Coronavirus impact to B2B organizations is still changing and evolving daily. In the middle of the confusion, governments and big businesses around the globe are seeking to alleviate the hardships some businesses are facing as a result of the COVID-19 pandemic.

COVID-19 has us distancing ourselves from our families, friends, colleagues, and customers. Instead of making time to visit them in person, we’re relying more and more on video conferencing keep in touch. There are many platforms to choose from. There’s FaceTime, Microsoft Teams, Skype, and Slack. But the one that has taken the world by storm, is Zoom.

The industrial B2B world is evolving rapidly. Current market dynamics are leading to increased merger and acquisition activity with large corporations. A recent report from Thomson Reuters indicated that global manufacturing M&A totaled over $92 billion in 2019.  With organizations looking for opportunities to scale in saturated markets, coupled with the number of legacy industrial businesses that cannot keep up with changing dynamics, the opportunities for mergers and acquisitions are plentiful.